How to become a blogger in Japan

In this video podcast, I talked to Diego Narimatsu, a content creator in Japan. Diego has Brazilian routes, which allows him to position himself as a “Brazilian who knows Japanese culture well”.
Diego works with all sorts of content such as Video, Audio, Photography. He does it for himself and other creators and brands. This conversation aimed to understand if there is a difference in how Generation Z approaches social media trends in Japan and compare it to what we have in Europe.