The Future of Fashion Online

There are two worlds which innovate with the impossible pace – Japan and the USA. Each of them has a different approach to the same problems. Nowadays there is a big question in front of any e-commerce working in fashion – how to make sure that each particular item will fit the person and minimise returns? In this video, I am reviewing two fashion retailers – one from Japan (ZOZO town), and the other from the USA (Amazon Wardrobe), and review how different they are from each other.

NOTE: This video is in RUSSIAN language.