How gamification helped McDonald’s to skyrocket sales in Japan

Hello. Today, I want to tell you about Gamification, a marketing element that has become an integral part of the client journey. Gamification allows you to create a process of engaging a customer with your product or service and thus creates a deeper acquaintance and communication.
Thanks to Gamification, you can significantly increase brand loyalty, which in return will lead to perfect conversions in sales. It can also be an excellent tool to warm up your clients or audience.
In general, it has many applications, and to clearly show you how it works, I told you about the Japanese case of McDonald’s and Nintendo, which popularized the game Pokemon Go. It helped to increase sales in McDonald’s restaurant chain in Japan known as a market with a very stagnating economy.
Watch my video for more details >> (Russian Language)