About me

My Story

The Tech Chapter: Fintech, Big Data, and International Projects

My professional journey began in the fast-paced world of digital technology and global corporate operations. In the early stages of my career, I operated as a technical project manager, specializing in implementing large-scale digital products for major international corporations. My primary focus was within the Fintech and Big Data sectors, where I was responsible for delivering complex, high-stakes software integrations for international clients.

As digital technology rapidly evolved, I transitioned into product marketing, automation systems, and scaling digital products. I specialized in launching and positioning products, leading market-entry strategies, and scaling E-commerce initiatives to bring brands into competitive international markets.

These years spent in highly structured, data-driven environments instilled in me a deep appreciation for systems, meticulous operational standards, and customer-first design—principles that would later define my approach to business ownership.

The Transition: Two Wheels and a New Vision

While building my corporate career, there was one constant thread in my life: motorcycles. An active rider since 2004, I spent over twenty years traveling the world on two wheels. However, it was my discovery of the Balkans that truly changed my trajectory. I spent more than a decade riding through, exploring, and deeply understanding the unique geography, culture, and roads of this region.

To share this passion and help others discover the beauty of the region, I launched #mnetoday, an online publication dedicated to telling the world more about Montenegro’s lifestyle, culture, and hidden gems. Building this media platform allowed me to deeply connect with the local community and tourism landscape long before transitioning into physical operations.

Following the global shift of the COVID-19 pandemic, I chose to fully realign my professional skill set with this personal passion. I stepped away from the traditional corporate routine to launch Montenegro Ride, a boutique, premium motorcycle experience company based in Tivat, Montenegro.

My goal was not to build a standard high-volume rental agency. Instead, I wanted to disrupt the traditional travel industry by combining my tech and marketing background with premium hospitality. At Montenegro Ride, we treat motorcycle touring as a highly designed, curated product. By introducing structured logistics, digital route planning, and premium middleweight sport-touring platforms (such as the Yamaha Tracer lineup) to the Balkan region, we give international travelers a seamless, world-class way to discover Europe’s most dramatic landscapes.

Digital Media & Content Philosophy

In tandem with my physical operations, I run an active digital media presence, including my primary YouTube channel, @SergeyVikultsev. My objective as a content creator is entirely practical: to strip away the noise and help people enjoy traveling efficiently.

Through in-depth motorcycle reviews, long-distance riding guides, and gear breakdowns, I help viewers make informed, smart decisions about what they need to travel comfortably and safely. The channel serves as an educational hub to help riders find new destinations, optimize their setups, and experience the pure freedom of the road without the typical friction of travel.

Fast Facts

• Full Legal Name: Sergey Vikultsev

• Place of Residence: Tivat, Montenegro

• Professional Role: Tech Entrepreneur, Creator, Tour Operator

• Active Since (Riding): 2004

• Global Experience: Spain, Japan, United Kingdom, United States

• Official Website: vikultsev.com

• Primary YouTube: youtube.com/@SergeyVikultsev